In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
But what does it mean to talk about a 'topical map' in Local SEO? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to check here more frequent appearances in search results and higher traffic.
In conclusion, a well-structured topical map can be an effective tool to amplify your local SEO and develop a clear, intuitive website.